transmediale.11 festival trailer

Brief Explanation:
The campaign for transmediale is inspired by the simplicity of one line and one dot, as in the 1 and the 0 – the basic pattern of the binary system – and DNA, thus a code connecting man and machine and allowing for infinite words and images.

Describe the brief from the client:
The art and media festival transmediale.11 has the name »response:ability«, which is about the relationship between people and the internet.

Description of how you arrived at the final design:
We searched for a idea that is simple and – maybe – cheap enough, but that was also flexible for different options.

Indication of how successful the outcome was in the market:
The festival was the best festival ever, and the merchandise was sold out.

Advertising Agency: Ruddigkeit, Germany
Creative Director: Raban Ruddigkeit, Dirk Heider, Kristina Brasseler, Gianna Pfeifer
Director: Michael Fragstein, Emilia Forstreuter, Marcel Weber
Media Officer: Christian Vogel, Marc Bieling